Here are some simple pointers
that could be helpful:- Initiative and originality
If you are the CEO or marketing
director of a large company, you are likely always multitasking, which means
public relations (PR) may not always be your priority. Worse than no public
relations staff at all is one that sits about waiting to be instructed what to
do or for news to come through.
Think like a businessperson.
How well does the agency know
your industry and customers? When hiring a pr agency in Singapore team
to foster consumer confidence in your company's brand, this is ground zero. The
agency doesn't have to have worked directly in your field, but it should be
able to show that it understands the goals of your company, the audiences you
want to target, and the strategies you'll be using.
Make sure the team's qualifications are up to snuff.
Is there anybody with experience
or education in public relations and/or media relations on the team? Do they
have formal training in public relations, such as a master's degree, or did
they come into the field by accident, maybe after a career in a different
field? Capturing media and public attention, advising on the communications
plan, boosting involvement via social platforms, and controlling the narrative
amid a crisis are just a few of the many specialized talents needed in public
relations.
Make sure your staff has relevant experience in addition to the newest PR education and certifications. Find out how much and what kind of PR experience they have. Does their background coincide with your advertising plans?
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